Life is Beautiful
For LifeIsBeautiful, we wanted to take the audience into a magical fluorescent journey in the desert surrounding the city of neon lights, Las Vegas. What if you could travel as electricity alongside electric volts? We transformed Fremont Street into a moving capsule. The half kilometer, 1375ft, screen would be the capsule's crystal dome looking at the neon sky, and the 32 screens at eye level were windows looking at the rocky ground level.