La Caixa - Community Work
How to experience again that childhood summer where you met unforgettable friends and discovered your first love?
All the moments that I treasure in my memory were always shared with a friend, family member, and somebody I love. In this first film of the campaign, I was looking to portray an emotional connection inspired by the idea that the eyes are the window to the soul. I operated the camera to capture through the POV precisely those moments that the protagonists were so generous to share with our team, and that would resonate with the emotional state I was searching for.
The Obra Social La Caixa campaign allowed me to keep exploring the emotional connection through the camera as the eyes of a person living apparently an ordinary moment. But there are no ordinary moments. A singular instant will change the life of our protagonist: the opportunity of having her first job and how important that is for her and for the ones she loves.