To celebrate the anniversary of Up, Airbnb and Disney Pixar built a full-scale replica of Carl’s balloon-lifted home and listed it on Airbnb. The campaign turned into one of the most talked-about brand experiences of the year, earning both Ex Awards and BizBash Awards for its cultural impact.

My role was to direct the cinematic video that captured the magic of the build and amplified the experience to millions online. The piece highlighted every detail of the house and the sense of wonder it created, transforming an on-site installation into a story that lived globally.

The campaign’s success showed how powerful film can be in extending experiential activations far beyond their physical footprint. My work became the visual signature of a project that audiences, press, and industry leaders continue to reference as a benchmark in branded entertainment.