Candy Cane Lane for Amazon Studios
Role: Creative Direction - Director
Medium: Experiential Activation + Cinematic Short-Form
Client: Amazon Studios
Location: Los Angeles
Awards: Ex-Award for Best Community ProgramWe turned holiday spirit into a community-wide spectacle
To launch Candy Cane Lane, Eddie Murphy’s Christmas comedy for Amazon Studios, we built a campaign rooted in the real neighborhoods the film celebrates. Instead of a standard red carpet push, we designed an activation that gave back: partnering with Habitat for Humanity, we delivered eight new homes to families in need. The film’s theme of holiday magic became tangible, unforgettable reality.
The project drew national media and local press alike, blending the star power of Eddie Murphy with a story that mattered far beyond the screen. Families, press, and neighbors became part of the campaign. It reached over 15 million impressions across digital platforms and earned coverage in both entertainment and philanthropic circles.
I served as Creative Director, leading the visual and narrative strategy across all touchpoints: from initial pitch decks to on-site creative supervision. I also directed all the visuals and coordinated post-production across multiple deliverables, not only for the film but also for Amazon Studios’ partner brands. The result was a campaign that bridged Hollywood and real homes, cinema and social action.
The work was recognized with the Ex Award for Best Community Program, proof that the boldest ideas do not just launch movies, they move people.
The project drew national media and local press alike, blending the star power of Eddie Murphy with a story that mattered far beyond the screen. Families, press, and neighbors became part of the campaign. It reached over 15 million impressions across digital platforms and earned coverage in both entertainment and philanthropic circles.
I served as Creative Director, leading the visual and narrative strategy across all touchpoints: from initial pitch decks to on-site creative supervision. I also directed all the visuals and coordinated post-production across multiple deliverables, not only for the film but also for Amazon Studios’ partner brands. The result was a campaign that bridged Hollywood and real homes, cinema and social action.
The work was recognized with the Ex Award for Best Community Program, proof that the boldest ideas do not just launch movies, they move people.
