Behind that vision was one of the most intense creative journeys of my career. Working side by side with the creative director for four months, we developed more than 250 versions of 30 different commercials. Every cut was tested with audiences, measuring heartbeat, breath, pupil dilation, even cardiac rhythm. We pushed through layer after layer of animatics, from rough sketches to 3D previsualizations, sharpening the piece until it earned its place.

When it finally went into production, the challenge only grew. Forty-five days of shooting across the United States. Eleven horses. Four different seasons recreated, including full-scale winter, all on a ticking Super Bowl deadline. We wrapped just three days before delivery.

Being part of the creative team from the first spark to the final frame meant we could be more ambitious, chase the impossible, and actually land it. The result: a Super Bowl commercial that didn’t just advertise beer, it cemented an icon.