Bacardí – Cocktails in the Sky
Role: Creative Director / Director / Producer / Narrative Architect
Medium: Experiential + 15K Digital Installation
Agency: Mettle
Platform: Fremont Street Experience, Las Vegas
A cocktail became architecture.
We built the world’s largest cocktail mixer in the sky, 1375 feet of synchronized vertical and overhead displays choreographed in 15K resolution. Each pixel designed to feel like mint crashing into ice, lime peeling in zero gravity, and rum spiraling into tropical absurdity. A playful surrealist experience where the brand became environment, designed to feel like dreaming underwater, inside a drink.
Desert Mojito Immersive Experience
The idea came from understanding Fremont Street itself: a dome stretching across 12 blocks with screens at eye level and above. In the sky, the cocktail was being mixed. At eye level, fresh glasses appeared in front of passersby, making the drink feel real and within reach. Anyone walking the street could stumble into a show without buying a ticket. A piece of brand magic hiding in plain sight.
The campaign became such a success that Bacardí brought it back the following year, this time expanding beyond Fremont. LEDs lit up the main buildings of Las Vegas, turning the skyline into a full cocktail shaker. What started as a one-off became a spectacle that redefined the city’s nightscape.
The campaign became such a success that Bacardí brought it back the following year, this time expanding beyond Fremont. LEDs lit up the main buildings of Las Vegas, turning the skyline into a full cocktail shaker. What started as a one-off became a spectacle that redefined the city’s nightscape.
